had just the animated series "海 宝来 了" (Haibao has come) on the children's TV channel Premiere Kaku. And the focus of the series is - as the title already can guess - the mascot of this year's Expo: Haibao. But with the Expo itself, the series has done precious little in common.
is true that the plot in today's Shanghai settled, instead, however, to deal with in the Expo officially publicized issues like alternative energy and sustainability, is Haibao using three Shanghai toddlers and a baby dinosaur (!) busy the recurring villain - a wizard and his raven - out of town be driven away. On the center of the main actor Haibao himself, who is a little blue cuddly little represented chase before the China Pavilion at meadows butterflies. At the end of Epsiode Haibao asks the audience completely torn from the context of questions such as: "Dear friends, you know you from the culture of the city of Suzhou? No? Come on then but just for the Expo pavilion in Suzhou and informs you there ... ". In the background are known to us impressive night shots of various Expo pavilions flash across the screen. After the credits followed also find a commercial expo, marketing is perfect. More, it is also not simple taxpayer-funded advertising in the form of a cartoon series. Schade.
Denn grundsätzlich hätte eine an die Expo angelehnte Serie, die Kinder auf Umweltproblematiken (speziell in China ja ein ernstzunehmendes Problem) aufmerksam macht, durchaus Potential. Stattdessen zieht man es aber lieber vor mit Werbekampagnen Kinder mitsamt deren Eltern zur Expo zu locken um so die in letzter Zeit immer entäuschenderen Besucherzahlen zu schönen – Kinder sind ja bekanntlich relativ leicht für etwas zu begeistern. Und selbst wenn dadurch ein paar zusätzliche Haibao-Stofftiere unter die Leute gebracht werden können, gibt es eine (wenn auch geringe) Profitsteigerung. Niemand verlangt überforderndes Bildungsfernsehen für Kleinkinder. Aber Serien wie „Es war einmal der Mensch“ or "The Animals of the forest, leaving" the term was "educational television" at least half-way meet.
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